Most famous for her award-winning films Bombay Beach and LoveTrue, Alma Har’el creates narrative work that plunges deep into the heart of imagination and creates surreal, dream-like poetic meditations on life. Her wildly inventive approach to filmmaking produces genre-redefining work which is exceptional, fearless, and artistically blurs the line between documentary and fiction.
Bombay Beach took top prize at the Tribeca Film Festival in 2011 and was nominated for the Indie Spirit awards. Her film, LoveTrue, saw her collaborating again with Shia LaBeouf, this time with him in the executive producer’s seat. The film premiered at Tribeca Film Festival to rapturous applause in April 2016, with Indiewire writing “LoveTrue confirms that Alma Har’el makes movies like nothing else out there.”
In 2016, Har’el launched the initiative Free the Bid to address the gender imbalance among directors in the commercial industry. #FreeTheBid asks ad agencies, production companies, and brands to pledge a woman director bid on every commercial. Since its launch, over 40 of the world’s biggest ad agencies have taken the pledge along with 10 major brands including HP, Visa, eBay, Twitter, Levi’s and Airbnb. In the first year of Free the Bid’s implementation, pledged agencies, BBDO and CP+B reported an increase of jobs directed by women of up to 400%.